What is designated for every new drug placed on the market?

For every new drug that is introduced to the market, a generic name is designated. This generic name is important because it serves as a universal identifier for the drug, ensuring that healthcare professionals and patients can recognize the active substance regardless of branding or formulation. The generic name is typically derived from the drug's chemical structure and is standardized to help maintain consistency across various products containing the same active ingredient.

While a brand name or trade name may be assigned by the manufacturer for marketing purposes, these names can vary between different companies and regions. The generic name remains constant and is used in scientific and clinical contexts to avoid confusion. Additionally, the active ingredient refers to the substance that provides the therapeutic effect in the drug, but it is the generic name that identifies the drug at a broader regulatory and clinical level.